About Perchin Group
Developing Marketplaces For Niche Real Estate Sectors
We serve niche real estate sectors that are inefficiently served or missed entirely by the major brands such as Zillow, Apartment.com and the MLS. For those seeking to find rentable real estate or for those wishing to lease, sell or broker in these niche markets, we are opening new digital platforms.
We start in the off-campus housing sector, where perch'n® helps student-renters make their very first real estate decision. Following our consolidation model for this fragmented real estate market, we are developing opportunities to aggregate other "orphan" real estate sectors.
Some ways that Perchin Group builds markets:
- Using the "freemium model" allowing all property managers/operators to have a basic listing account so that a comprehensive marketplace becomes available to the user
- Offering renters/users the ability to search all-inclusive, digital marketplaces where they can compare listings as they do when shopping Amazon
- Giving users their preferred method of communication, using messaging via digital devices not by voice communication
- Offering access to technology such as 3D virtual tours that increase user engagement
- Affiliation with professional and technical service companies for increased access to better business practices, such as our affiliation with Jetty, marketing renter's insurance and surety bonds for rent guarantees and security deposits
- Developing "sticky" relationships with real estate operators through loyalty reward programs by awarding points redeemable for e-gift cards and discount programs
- Furthering the integration of communities by offering businesses ads to target users and real estate operators with relevant products
- Offering specialized platforms for selling niche real estate investments, using accepted metrics such as CAP and NOI
